Hidayat, Royyan (2013) LKP : Re-Branding Logo Kafe BURGERMAN Surabaya. Undergraduate thesis, STIKOM Surabaya.

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Abstract

Re-Branding Kafe BURGERMAN adalah sebagai upaya pengenalan kembali kepada masyarakat tentang karakteristik/identitas Kafe BURGERMAN yang baru. Hal ini dikarenakan oleh logo awal BURGERMAN memiliki kesamaan dengan BURGERKING yang juga menyajikan Burger sebagai produk utamanya.Selain itu sebuah perusahaan harus memiliki identitas yang jelas agar dapat di kenal oleh masyarakat. Identitas ini dapat ditonjolkan melalui unsur visual maupun grafis


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Item Type: Thesis (Undergraduate)
Additional Information: Royyan Hidayat (08420100011)
Contributors:
ContributionNameEmail
EditorBahruddin, Muh.bahruddin@stikom.edu
Uncontrolled Keywords: Re-branding, Identitas, Corporate identity, Visual, Grafis
Subjects: 600 – Technology > 650 Management & auxiliary services
Divisions: Fakultas Teknologi dan Informatika > S1 Desain Komunikasi Visual
Depositing User: Maria Nugrahayu
Date Deposited: 22 Apr 2014 09:01
Last Modified: 22 Apr 2014 09:04
URI: http://sir.stikom.edu/id/eprint/17

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